Marketing is not a new practice, but some if the old tricks may look quite different in more recent times. In many ways newer technologies have given people many more marketing business consulting options at smaller budgets. In the past, the only way to reach a large audience was getting into a periodical with a large subscriber base, but today you can just hop online to have the same reach for pennies. That’s just the start of a good marketing program, however, as once those eyeballs are attracted they still need to be converted to sales.
Psychological Triggers
Marketing is all about knowing how to influence your potential buyer into closing the deal. No new technology is going to help you if you don’t understand your demographic and what triggers it to close the sale. By doing proper research, you can discover whether a limited quantity (implying exclusivity and status) works better than a limited time offer. You may find that a fear of loss drives your demographic to buy or that the key is providing ease of use to provide the idea of an effortless life. Each income level, gender, ethnicity, and education class have different triggers and knowing what can influence the visitor to your site to click the “Buy Now” button is a matter of good old-fashioned market psychology.
New Technologies
Once you have an idea what will work, use the newer technologies to reach as many people as possible and fine-tune your program. Create affiliate programs to get your products published in various areas around the web. Advertise online using pay-per-click or pay-per-action models. Test your marketing campaigns by setting up two slightly different product landing pages and directing half your traffic to one and half to the other. The one that converts more visitors to buyers will tell you heaps about what triggers work and which don’t. This is called split testing and is an easy way to use the power of the Internet combined with standard marketing techniques to see what works best for your online audience.
